Since pre-history, mankind has been fascinated by birds. The ability to fly – a long held desire of us earthbound creatures – was perhaps what we first noticed. But, we have gone further. We have imbued upon birds those features – based on actual or implied qualities and behaviors – that we find desirable within ourselves. The wise owl, the determined jay, the peaceful dove, and the agile hummingbird each represent things that we, as human, admire.
The DTC family of companies is similarly captivated by birds and has chosen to represent each of our organizations with one that corresponds to the key competencies, culture, and attributes of that group. DTC, itself, uses a flock of geese to represent coordination, communication, loyalty, and the ability of a group to function as a single unit to achieve a goal.